recently, the love and marriage website market can be described as "ice and snow" days, first in May 18th, the network letter office closed 128 serious violation of love and marriage website, causing a "bad marriage website" sound. And two days later, Lily net announced financing 1 billion 500 million, abandon overseas listing journey will return to A shares embrace. At the same time, Lily network also announced a high-profile online part of its free strategy, trying to implement a diversified profit model to build a marriage ecosystem, trying to overtake corners.
for a long time in between the marriage market two or three of the lily network, perhaps in the development of the bottleneck, Jiayuan highway, after a margin of treasure sniper. In the lack of user growth, lower user activity, as well as the plight of the profit model and other pressures, the concept of "marriage ecological chain" seems to have become a life-saving piece of Lily network. But the lack of innovation and give up the revenue sources of genes, 40% online communication after Lily network, in the hope of 1 billion 500 million yuan financing and listing plan has not been formed, it seems difficult to support it through the long night before dawn.
1 billion 500 million offers enough trial and error opportunities for Lily web
for love and marriage sites, online services + offline activities + advertising revenue constitute most of the content of its revenue system. Therefore, when Lily network "capricious" to give up the total revenues of nearly half of the income, not the public market.
for revenue reduction brought about by the operation pressure, Lily net mainly through open source to make up. First of all, by means of financing to ensure the full purse; secondly, hopes in the third quarter of this year landed three new board, expand financing channels, to further enrich the capital; finally, through the first two steps to earn extra time and capital, to promote the development of their own marriage Lily network ecological chain, to achieve multi profit, to complete the self revolution.
this logical flaw is that, even if the new three board to reduce the rigid requirements of corporate profitability, but Lily network still needs to use "beautiful transcripts" to enhance market and investor confidence. It means that "marriage ecological chain" requires immediate implementation of the concept, otherwise there is no profit expectations, the scene of capital competition will be a lot of cold and cheerless. Once such a situation is staged, Lily network may be faced with the risk of funding strand breaks, the consequences will be unimaginable.
from another angle analysis, the new melt to 1 billion 500 million yuan for Lily net what to do, with this money, Lily net may be used to dismantle the VIE architecture, redemption old investors shares. You can also expand marriage and dating business, including to the industry panic caused by "online communication free" bill. Of course, another point is used to build Lily net "marriage ecosystem chain" system".
, however, according to CEO, a lily network, "it may take half a year, a year, or even a year or two to develop value-added services". In other words, the new profit point breeding cycle is relatively long, coupled with the return of A shares to redeem