are you and I have the same experience: just start doing the bidding of hospital not long, the effect is not ideal, then the supervisor will tell you, do the bidding, not only is the price ranking problem, that is the price adjustment work, as an outstanding member of the auction, should learn to do data analysis. So I try to make every day to see reports, statistics, business background, but it wasn’t for the background, what ah, what analysis. Anyway, I’ve read it n times, but I don’t see the slightest thing.
I did not see what tricks, but I insist on watching the various background, seriously do a variety of reports, plus various bidding SEM exchange group, to see all the bidding data analysis, finally I have the harvest, I also know the data analysis of what is going on! To be analysed from those places! Here is a simple said I the rookie experience, hope that we can help (say the wrong Laoniao, please enlighten).
The most important thing for
to do is to learn 4 data analysis and be skilled.
first: jump out rate. Jump out rate, the most direct response to your article readability. Jumping out rate is too low, mainly by the following factors:
1. search words are not related to landing pages or are less relevant.
2. search words and matching keywords are too different.
3. landing page is relevant, but the article, marketing, and other pieces are missing.
second: time period. Period of time, can analyze a day of the morning, afternoon, evening, holidays and so on. After a period of observation, in the case of more users, more dialogue users, more investment, the effect is obvious, seize the opportunity.
third: disease. Disease, this point is critical, that disease to the hospital, low cost, more investment. That disease dialogue many, to the hospital less, consumption more, have to make a good analysis, that piece of a problem.
fourth: region. The area, which I wrote last, is not unimportant, but very important, and it will win the market as a whole. If you do a good job in this area, I have the following suggestions:
1. within the budget, a clear user groups in the region, accurate delivery, so as not to waste a penny. If you are in Guangdong market to do the hair, you can put in the country, this may be too unprofessional, too wasteful!
2. in the province or municipality directly under the central government as a unit, if the market is mainly Shenzhen, advertising area is Guangdong, Dongguan, Huizhou and Guangzhou may be around, put together, may be the gold at the early stage of development, do not know the effect of the premise, you can vote, but to analysis, if to the hospital, the cost of low, more investment. Effect is not satisfactory, analysis, really can not, directly abandon.
3. analyzes the four points of consumption, reservation, admission, hospitalization, and selects the areas to be focused on and to transform the bad places