recently, the fire is undoubtedly the media platform frequently exposed elevator events, followed by the experts are given universal knowledge: elevator out of the question how to do? Elevator how to stop running method?. Some friends send out videos or pictures of elevators, believing that these two days have seen enough information to protect Yuan Kun from the point of view of marketing operators.
whether shopping malls, or all kinds of public places, we are in order to spend. At this time, a series of public facilities problems (such as elevator failure) should be within the scope of the shopping mall, and for consumers, you only need to know whether the shopping mall has any products or services I want. Instead of popularizing the maintenance and use of public facilities.
elevator problem no one wants to happen, but as a marketing person, from elevator events, we come to see what problems have appeared in our network marketing.
1. We push too many unnecessary messages to our users.
this is an age of information flooding. We have more and more ways to receive information, and the cost of selecting information is getting higher and higher. In this case, most operators push unnecessary information to users. For example, the use of the elevator maintenance problems, indeed in their own safety is favorable, we called for the user, but this is really not the needs of user service. Users go to the mall to spend, and we forget to understand what users want.
two, operators let users have too much concern.
users are worried about what is going on, so the lower the probability of eventual marketing deals. If I go shopping, I also need to worry about the elevator failure, and I have to worry about a series of problems such as no parking spaces, so I can’t afford to go shopping. The same reason, if users use our products and services, but also worried about the product is good, the product is not too expensive, and the product can solve their problems in the end, you can imagine the final results. Marketing people put forward the "0 risk commitment" is the best reference.
three, make a prompt decision is cruel test.
elevator accident, the first time can not explain the reason. If you do not know the reason, it is dereliction of duty, and if you know the reason without publication, it is irresponsible. Mapping to our marketing operations, and now the rapid development of the Internet, many companies want to transition the Internet, but after 70 relatively stubborn, 80 relatively conservative, which led directly to missed a lot of opportunities. 90 and finally get a result.
four, listen to the user’s voice, and quickly improve the user experience.
listen to the voice of users, we understand the user’s ideas in order to better service. This Tencent Inc is doing very well, as long as it is related to product recommendations, as long as it does affect the user experience, they can respond quickly and improve the product. As Internet Co, there has been a negative >