for the primary and secondary education industry, the current difficulties are increasingly difficult to survive, enrollment is becoming increasingly difficult, the market can not open, can not break the shackles of the original market. Many enterprises are also seeking new market channels, but they are blind to find, and the investment of funds can not get corresponding returns. Then, primary and secondary education training institutions how to survive in the cracks? How to use the existing network marketing to achieve the maximum benefit? Now Wu You to talk about my own opinion, I hope to help you.
1. industry differentiation, customer terminal
many educational training institutions do not only make a product, but also how to effectively integrate resources and maximize the interests of enterprises. A product will have a lot of competitors in the same industry, competitors in the embodiment of services is the way to expand marketing. In the competition of the hands of the mining potential customers of many companies will not attempt to, say, because many business owners thought is relatively narrow, always feel that their customers will be lured away by others, it is not confident of his business, the ability of their employees not confident, this kind of enterprise from the angle of to consider the long-term development is not up development, how to protect all small family homes, reflect the value of employees is the boss to consider.
gossip say much more chewing and tasteless, too much too nonsense. Now the industry differentiation marketing Wu You for example; for example you do business is preschool education, preschool education training institutions now how many, are small and medium-sized enterprises, are some of the private owner of their operations. Type of preschool education is more like the feeling education, parent-child education, emotional education, these institutions generally do the training content. At this time, the boss will consider whether the development of multi elements will make people feel unprofessional or not, of course, there are some objective problems, or from the actual level of their own. Here, it follows the narrow division of the industry.
how to achieve effective integration of resources, the client terminal service? The so-called resource integration as we do, we will look at this website and your website in the choice of Links the degree of correlation is not the same, if is the same, we will choose for their Links. As for friendship links, we are competitors too. At the same time, we are still partners, and learn from each other. Even if the enterprise is so, many bosses fancy only the current shortcomings, but did not really tap the opponent’s potential customers in this enterprise. As the preschool education above, through education, parent-child education, emotional education is facing the population are children, so if these companies are willing to combine the customer relationship network, so to maximize the realization of interests is not difficult. From there you may lose something, but you can also get a lot of things, in competition and learning, progress is the root of an enterprise’s development.
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