‘s confusion now,
"now drainage is"
, whether it’s a small store of electricity or a big platform with its own platform, has a similar feeling and confusion this year.
with this confusion and is nonstop for a solution, so a variety of means came into being, is nothing more than the emergence of various resources and the integration of marketing, SEM marketing, CPS alliance, as well as a variety of eye-catching exaggerated information.
, just as three months ago, took micro-blog and SNS as the perfect Bible for salvation. At last everyone got nothing but fatigue and confusion.
The core of
e-commerce is business. Business is for trading. Any breach of business market behavior can not guarantee long-term transactions.
is now a lot of peers to recognize this point, but on a road. Put all expectations and "operation", the operation as a "master key", as if they have been holding the electricity supplier’s trading password. Then, amid a stream of expectations, a new round of chase for senior operations managers and operations began.
most of the management of common sense will feel that this and the traditional enterprise through the road of the economy is like how ah.
some years ago: "management companies for the first", "channel is king" as no success, some even have no success, not to mention the long-term development, although they have made great efforts…… Do not think that they did not do anything for management and marketing, on the contrary, in the search for their own management at the same time, the marketing attempt is no less than the current electricity supplier. The bombing of advertising, experiential marketing, emotional marketing, CIS image manipulation with a variety of media, but all of these bring them temporary victories and then make them unable to in subsequent difficulties.
Chinese for traditional businesses, even now, they did not find their own way of business, the most important reason is the macro environment and the international China cause they can earn money in the short term, leaving aside here. We only need to know that any monopoly under autocratic rule will be broken by the progress of the times and science and technology. Just like China is now on Taobao.
over information, short-sighted behavior,
in order to solve these problems, the author according to his experience as an electricity supplier services and marketing knowledge accumulation, will write "electricity supplier positioning times" series of articles, put forward the electricity supplier positioning theory.
article will now electricity supplier success and failure of the case analysis……
now has too much information, especially in the Internet, which once belonged to a variety of advertising information that can be seen on the sofa and on the street