business website, its purpose is economic benefit, although the website traffic is a foundation, but most of the time, our traffic is up, but the order was motionless, as a commercial website operators, the conversion rate is a very important data support.
website conversion rate is: the order quantity ÷ website traffic = conversion rate (%). From this equation, it can be seen that the increase in void traffic can reduce the conversion rate and that the increase in the number of orders can provide conversion rates.
we take the hospital as an example, because the hospital conversion rate is the best understood. A daily flow of the hospital website if it is 1000, the number of network consulting daily 30, daily the patient number is 10, then the transformation of this hospital is 10÷ the rate of 1000=1%. conversion can be applied to other modes of commercial website, including electronic commerce website. As a webmaster or enterprise website promotion operators, improve the conversion rate does not necessarily mean that your website is successful, the common growth index, it can ensure the validity of the conversion rate, and high quality flow can play a multiplier effect, this requires us companies do SEM. Design of PPC put keywords and keyword and website must be consistent, realistic to do, don’t cheat, otherwise the consequence is very serious.
has done a quarterly online investment analysis for a hospital website. I found that the conversion rate in the first month was very low, slightly better in second months and lowest in third months. The formation of the "Hump" index, after detailed analysis, found that the number of diagnosis to maintain the basic stability, the only thing is that the change of flow, flow rate third months increase, the increase of the flow rate, the number of diagnosis did not bring enough, it is doubtful: why flow volume for enterprises? The promotion of a search engine, the search engine like Baidu is not mature, opinion, this is the culprit. Two, why not to the number of diagnosis from the hospital? Business statistics, from a search engine to flow, are garbage flows, not a successful visit to.
see, from the examples of e-commerce site, the conversion rate is important, but to improve the index, need more consideration, not to flow, an index will increase, on the contrary, consider not good, lost not only the conversion rate decreased, promotion fee is actually a huge figure
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