has a history teacher, knowledgeable, witty, many students in his class, boring in the tension of life, the history teacher humorous teaching style so many students feel relaxed, popular and attractive may not have good results! Results in the monthly examination, class of 50 only 7 students pass, "too horrible to look at" to describe is not too much, finally, the history teacher long-term sick leave, returned to the "original" class, this is my student in the real thing, but at that time not to say that the Internet, even the computer is a mystery.
today, in the era of mobile internet entertainment, WeChat became one of the important means to communicate with mobile users, some companies began to build WeChat public, to marketing, the content is "dirty", think of the history teacher reform to the classroom that failed, eventually gone falls, WeChat Public Enterprises No. in order to attract fans to join and begin to "ziyuzile", an enterprise is to see the benefits, money is definitely not for entertainment, the ultimate goal is to use the public platform to get tangible benefits, in order to attract fans is not added, and the original intention of a little further
on the Internet, many enterprises are by all means, and even go to extremes to open and open up a new battlefield, however, many people hold a pessimistic attitude, "the traditional enterprise net net and no future, die quickly!" in the face of the line competition, as well as the Internet thinking subversion, and more and more expensive the cost of production, with entertainment attitude to embrace the Internet network, and not without merit. WeChat public number to entertainment marketing out of the traditional enterprise superior image, entertainment, and users stand together, "the essence of social marketing is to seize the consumer psychology, let users trust yourself!" entertainment marketing also in line with the modern pursuit of individuality, the pursuit of fashion do not coincide, in the premise of all entertainment, just look at the piece, a smile, has the connotation of the scripts and funny terminals of the difference is still very large, the real piece should be such that the product function together clever, funny piece of product placement also reasonably.
want to do this, to the enterprise, is a very difficult thing, originally the connotation of a piece is very difficult to create, not to mention about product placement scripts? WeChat in public, many of the so-called "master piece", is a team in the operation of an enterprise. The public wants to become a "master piece", will have to pay a lot of cost and manpower, which stick to the traditional concept of the enterprise, it is difficult to resolve large investment. Just copy and simple input have long circulated scripts, its influence is not big, but there is no good implantation of enterprise products, but to others Jiayi, this marketing results without effort, users do not sell.
creates "differentiation" marketing has become a consensus that enterprises enter the Internet, differentiated marketing can be >