promotion conversion rate is one of the core tasks in operation, which means lower cost and higher profit.
when we have high conversion rate, it means that we can boldly launch, finance, burn money, pull users, and build strong barriers to competition.
, let’s see first, what are the definitions and formulas for conversion?
conversion rate is equal to the expected number of acts divided by the total number of actions.
The expected behavior is that we consider the target
hope to do, such as "click" click rate is the expected behavior, forwarding rate in the "forward" is the expected behavior, and so on, the activation rate of download rate and purchase rate, opening rate, turnover rate, re purchase rate etc..
because we have effect of "total number" in a certain range is fixed, so we hope that a substantial increase in the number of expected behavior, we expect to get more results of this work is to improve the conversion rate (Conversion Rate Optimization).
is thought to enhance the conversion rate, we can head out some ideas, such as "the page do good a bit faster" page loading "and" fit the user idea "let users trust" and "multi point" and "gift gift" limited time offer, as long as a little understanding of the product, the method of increase conversion rate we basically can say one or two.
but at this moment, the serious problem comes out. What do we do first? Why first? How exactly? If you can’t answer correctly, please look down.
In understanding how to improve the conversion rate,
first needs to know a basic Model model (Funnel).
funnel model has a long history, in the advertising industry is a very mature model, can intuitively feel every step in the process of transformation loss.
to see it again, this model can put graphics engraved in your brain, imagine a group of users came from the top of the funnel, at every step will be lost, the total conversion rate and conversion rate of each multiplication, is said to the total conversion rate is the largest, requires each step conversion maximum.
now many data analysis platforms provide tools that can directly see the conversion rate of the funnel model, which looks very intuitive. If the optimization of what to do first, specific how to do not clear, then it is worth in accordance with the conversion rate of these 5 steps to enhance a careful analysis.
1 defines core goals
makes it clear that the core goals are critical, the goals are unclear, and the behavior is unclear.