subdivision industry website is considered to be an entrepreneurial or self built web site, which, such as decoration, home building materials, education, wedding photography, and even driving school and so on, have a series of relatively large flow of sites. In the next period of time, the author will focus on writing several articles, as we analyze in detail the profit segments of the industry Web site, first today the first article: inventory of the top education website is how to profit. There are two types of education training websites, one is educational websites, which provide educational consultation, and the other is training websites based on training information. The profit models of these two types are different greatly. This article first analyzes the education website profit pattern.
education website profit model has the following main points:
number 1: advertising. This is the most constant profit model for most websites, and educational websites are no exception. But because of their specific industry, educational websites have different ways and types of advertising. That which includes advertising and advertisers direct advertising alliance. The advertising alliance is mainly on needless to say, Baidu alliance, Google AdSense and Ali mother advertising alliance, to pay per click, pay per sale and paid according to display multiple forms of advertising. Advertisers direct advertising mainly refers to those in the industry more influential website by some educational circles in the above company value on various types of advertising, in general, the educational websites with these companies to expand cooperation in education, such as enrollment agent, according to the single Commission, rather than simply put hard advertising.
second: online education. This is the past two years more and more popular profit model. Do not know if you have not paid close attention to the training site, two vertical education industry’s most well-known, has a prominent position on its home page with considerable space to display online online course links, another is simply do a school, a prominent position of each page on its website for the school of promotion. In fact, whether or not a proprietary school on the school curriculum Commission, is a very large income. I have worked in one of the two companies had working experience, the day gets from each school commissions up to tens of thousands of giant.
third: self help course. Educational websites, which provide a wide range of educational advice, have access to the Internet for candidates or candidates. Due to the large number of examinations in China, all kinds of certificates also require examination. There are examinations, there will be counseling, and occupy traffic opportunities for these education and training sites will naturally have the opportunity and it is necessary to make such efforts in this tutorial. Although direct online education meets the needs of some students, most students still prefer the offline coaching class. Rent a house in the core city, ask a teacher, tutoring classes can be done, the website will send a steady stream of students for these tutorial classes.
Detailed description of the profit model of
education websites above