APP operation should be part of the developers very seriously, do the operation is in place is related to the APP downloads and usage, to do fine operation, the first step is to formulate a feasible operation plan. The app store’s competition is very intense, you must prepare a business plan for their application, so as to face various problems will not rush to get some attention and exposure of their application, the next is corresponding to the plan real execution arrangements. It is recommended that detailed operational plans be made to ensure that APP continues to develop better.
fine operation, the first thing to consider is operating costs. APP want to continue to develop, it is necessary to ensure that the working capital can operate normally, the operation should be reduced as far as possible, to reduce operating costs. Some can be free to use resources as much as possible to use, such as pea pods can apply for high-quality applications, can also apply for product design award, once the application is successful, you can get a recommendation, can save a promotion fee.
should make clear the operation target and index. Operational objectives can be formulated in stages, which is conducive to a better definition of each phase of the target, and then combined with the corresponding indicators, put forward the assumption of different operational directions. For example, the application just on the line when the target is user acceptance, reaches a certain level becomes the target user loyalty, combined with the corresponding data analysis, to better meet the needs of users, so that the vitality of APP become stronger, operation index which relates to the front said. Key indicators mainly rely on data collection, comparative analysis, such as the number of users to obtain, user retention rates, conversion rates, users online time and activity, etc., these data in the smart travel push statistical statements can be clearly seen.
then make sure the business model. APP operation mode has many kinds, like advertising model, payment mode and combination mode, different application categories need different modes, but the key lies in the overall operation of user interactive participation, it is necessary to use creative technology to move with creativity to stimulate, to awaken the user moved enthusiasm, to the user as the core content of marketing, through quality content, accurate attract customers and potential customers. This is the realization of precision marketing, to maintain user stickiness and interactive protection.
finally is operation promotion. Now there are many APP operators to promote the tutorial, mainly divided into the choice of platform; forum, micro-blog, soft Wen promotion; exchange of resources; pay promotion and planning activities, no matter which kind of marketing channels, to clear their APP promotion point, correct brand awareness, identify the target audience, make accurate promotional strategies in order to maximize the promotion effect.
on data analysis
said the operation, we can not say that the data analysis, have heard of such a word: "if there is no data to support the operation is to talk nonsense." Only the exact data can be referenced, in order to have a definite object. Data is >