combined with the entity type marketing is a kind of industry portal, combining with the real business, launched a new marketing mode of marketing from two directions, which is the traditional marketing resources to integrate the use of centralized implementation of targeted, online and offline system operation, which effectively utilizes the function of media industry website, and promote the entity transaction volume, is a kind of effective marketing model.
to Home Furnishing network as an example, the site is Home Furnishing users with a full range of decorative building materials integration portal site. In order to allow users to get in the building materials industry Home Furnishing related information at the same time, taking into account the actual needs of users, operators and cooperation site decision makers in this year has invested a lot of manpower and resources to the line trading entity stores the surrounding products online, select the appropriate distribution points, in a cooperative alliance, gradually formed the integrated business model, the current site visits in site visits grow with each passing day, many potential customers, visitors advantage, Home Furnishing network go on the site as the main body, pushing the entities under the line products and this service, effectively promote the development of.
business entity shop
practice has proved that it is feasible to combine the marketing strategy of website and entity. The combination marketing of website and entity can fully realize the integration of effective resources of products, markets, brands, channels and entities.
building materials industry brand more, product type is complex, various brands of products is uneven, users tend to spend a lot of effort to find out which brand of products is good, but the result may not be satisfactory. In view of this phenomenon, Home Furnishing network highlights the brand, the user need brand guide, let users through the Internet in the brand contrast, entity manufacturers contrast, to choose the products they need brand. Because of many building materials enterprises and network entities Home Furnishing cooperation alliances, allowing users to have sufficient conditions for selection, were compared, analyzed. Once submitted purchase, users can get website provides the discount card to the store, in accordance with the preferential price to buy the brand of.
Home Furnishing network idea is very simple: all products of resources all focused on the site, allowing users to have enough room for the selection, the layout of the preferential procurement programs in more detail, let the user according to their own choice step by step from consulting to refer to the payment of the purchase, to realize the integration of marketing. The method is convenient for users to purchase price, and increase the benefit for the store. The successful implementation of the website and the real win-win situation.
for the building materials industry characteristics, focusing on building materials market demand for web site operators is a major feature of Home Furnishing network, for customers, when they buy Home Furnishing products, more concern is the quality of the product, therefore, Home Furnishing network has taken on the responsibility of the brand products, the certification and lifetime warranty etc. the way, so that customers can rest assured through the web site to buy. In this sense, Home Furnishing network set up a set of effective supervised and security management mode between production and marketing, to store and set up a bridge between users, communication and trust.