Network Pushing bride analysis of micro blog marketing illusion behind the bustling secret

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micro-blog concept, looks like a fire. Micro-blog marketing follow the trend quickly, more than in the SNS for the internet. Because micro-blog’s presence changed a communication model, and produced a marketing model. Internet marketer bride think commercial value micro-blog aside, such as doing activities and official cooperation throughout the gateway of the local micro-blog or micro-blog, there is a marketing illusion that micro-blog marketing really can bring fire to a brand, then send non-stop, send, change the flowers like to become short mainstream micro-blog marketing. But there are few enterprises that can really realize brand publicity and value transformation. Reason: inaccurate positioning. First of all, micro-blog marketing belongs to the illusion of word of mouth, and the actual concept of powder and broadcast. In the traditional marketing sense of the Internet, micro-blog marketing belongs to interactive entertainment marketing, and is not suitable for all enterprises and enterprise culture and products.

network push the bride, think as a marketing name, in planning a marketing project before, must understand why marketing, how marketing, can get what, want to be clear marketing. If marketers themselves confused, just follow others to follow, the end is wasting a lot of time, energy, manpower and material resources, and finally it is left with nothing whatsoever. And micro-blog marketing has not been a lot of commercial premise, it entered a marketing error. Just listen to people say micro-blog is good, listen to media reports, micro-blog marketing is good, blind with the trend.

, in fact, micro-blog marketing deeply rooted, largely due to media hype. But the media hype micro-blog, first, micro-blog platform in marketing themselves, because micro-blog itself also need to promote. Two, micro-blog is new and newsworthy. As far as news media are concerned, as long as there is something newsworthy, they will report. Three is some enterprises or individuals in the micro-blog wind marketing themselves. For example, VANCL, micro-blog launched the first time registered micro-blog, while high-profile announced that he successfully carried out micro-blog marketing. But in fact the micro-blog marketing itself, did not achieve much success in achievement, its success is through the media itself has become a typical case of micro-blog marketing, which is widely spread, including some time ago was very popular VANCL style "".

then micro-blog itself, the impact of value, how to tap it? First look at some of the success of the case:

Obama’s example: brother through the micro-blog pony successfully running for president of the United States is the most successful case of classic examples, also be widely spread. Its success is to narrow the distance between voters through micro-blog. During the campaign, the pony team every day brother in micro-blog and focus their interaction, imagine a big man in a small but usually superior micro-blog and we often chat interaction, we can not vote for him? In fact small Tobago competitors have opened micro-blog, but that the guy is just the micro-blog as a unilateral news release platform. As a result, he did not pay attention to the voters and the voters ignored him. >

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