through the website traffic management, understand the product operation condition, can very good help product and operation provide decision-making basis, adjust operation strategy, product strategy, promote product better service for users.
Direct work flow and improve the optimization of
page is not a web analyst, but an excellent website analyst to have the ability to provide analysis and suggestions for the products and operations, and data of atmosphere in the company, and ensure that all departments towards the same goal. After all, web analytics is a process of discovering problems, analyzing problems, and solving problems.
and the importance of the flow of a Internet Co is self-evident, so we do flow analysis, content analysis and transformation analysis, because we care about the flow of how much income can bring to the site.
then, what is the flow analysis process for web sites? What are the commonly used web analytics tools? How to analyze the quality of website traffic? This article focuses on these questions in detail.
1. What is the flow data analysis process?
before traffic data analysis, we have to know how to obtain traffic data? What are the common types of web traffic? How to distinguish between true and false traffic?
1.1 traffic data acquisition
traffic data acquisition is divided into 3 main categories: Web log files, RBI, JS page tags. The difference is as follows:
most companies now use JS page tags to get data. JS page markup means embedding JS markup code on the page side, and the JS code adds some statistical information to the request address in the form of a URL parameter. The JS page tag outputs the log request records that have executed the JS code.
The IP address, access time stamp, access address path, access source, and User
for the Agent log output are used for accurate analysis of our traffic.
1.2 traffic data
how do you know how traffic data are acquired, then what are the common traffic types? In general, we divide our website traffic into three broad categories: direct traffic, referral traffic, and search engine traffic, as shown in figure
search traffic: refers to visitors through click search results to visit the site generated traffic;
recommend traffic: refers to visitors by clicking on other sites link to visit the site generated traffic;
direct traffic: refers to visitors directly enter the domain name, access to the site generated traffic;
Classification and analysis of
1.3 direct traffic
if the loss of referer information occurs, the referral traffic will be calculated as direct traffic by the system; when the visitor first passes the search engine or tag >