Hard pressed community business because mobile internet life is better

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I horse: January 2012, "entrepreneurs" magazine has used "the social" big bang for the cover, depicting the mobile social application in unfamiliar street, WeChat led by the outbreak of the second half of 2014, is likely to sprint unfamiliar street market, market value should be more than $2 billion. So, always hard to force community business, will because the mobile Internet community and LBS combination, more easily commercial realization, life better? The answer is not sure.

traditional communities, such as Renren, Tianya, mop, are getting more and more sad, and the once happy web and 51.com have all become game platforms.

January 2012, "entrepreneurs" magazine has used "the social" big bang for the cover, depicting the mobile social application in unfamiliar street, WeChat led by the outbreak of the second half of 2014, is likely to sprint unfamiliar street market, market value should be more than $2 billion. So, always hard to force community business, will because the mobile Internet community and LBS combination, more easily commercial realization, life better? The answer is not sure.

2014 9 issue of "entrepreneurs" magazine cover will launch mobile community, devoted more than 120, the domestic mobile communities large and small start-up companies almost caught. We also set up a mobile community founder of WeChat group (WeChat group to join the first? 15910687353), the founder of Chinese become the largest online community organization.

August 31st, "entrepreneur" magazine for the first time mobile community founder Sharon in the dark horse global roadshow center two floor successfully held. Several founders and investors have discussed the key issues of mobile communities. Dark horse will move the community, the branch is also officially established on this day.

What is the essence of the

community,

?

side of salmon (snowball founder): what is the mobile community? I think that if there is no precipitation of a very stable customer relationship, and no strong relationship can be close to the ID user mail list, called a community is difficult. People are not misled by the concept of community, and most areas are not enough to be a community. Even if there will be some user comments, interactive and other UGC, but most areas far from the community.

community, interaction, or UGC, these are means, not ends. Take our investment community as an example, the purpose is not the community itself, but the role of investment in making money, it is worthwhile to do such a community.

Wang Huadong (Jingwei venture partners, investment unfamiliar street, let him a war famous, Sharon scene actually have three is his investment company, you guess which three?): there are two major categories of communities. First, the community is relationship oriented. Second, the initial community relationship is not the main, but rather UGC, all kinds of information. In my definition, not all community products have a very strong relationship. The community is only a point of increasing the activity inside the product. Interactive square >

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