What are the reasons for the fact that there are no miracles in vertical social interaction

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vertical social networking has been widely discussed, but ultimately there is no conclusive practical things, then the vertical social future where is it, we can from the following several aspects of the concept of vertical social and simple prediction of future market.

1, what is social stuff,


we used to say that social, are in fact that exchanges of social relations, you will find that there are channels (from where), the scene (why communication), relationship (how to maintain communication, in-depth exchanges), method (how communication)…… Wait。

now say social, if it is the Internet circle, we basically say two things, one is Social, Networking, Services, and one is Social Network Sites/Apps. The difference is that Social Networking Services serves real social relationships and projects real relationships into the network; and Social Network Sites/Apps lets users build social relationships on the network.

2, what kind of social product can survive


if we put the view across the board of the Internet social product, we’ll always understand two things:

1) the power of maintaining relationships is limited to

2) a social product is a

that can be applied to many scenarios

so, is it simple, vertical or diffused, the key to the success of social products,


is not, but who can have a user’s relationship chain, or who can let users want to create a relationship chain on the platform, and to keep the relationship chain active, who wins. In the final analysis, time, function and method of operation are indispensable.

early QQ, the core function is to chat, but on product operation but not quite hard, every Feature is a business, this let me do this almost run deep feeling, thinking, expression, voice, video, group…… Just for the core of that chat can be omnipotent. Http file transfer, etc., and can be used to allow users to work in entertainment.

who can work in the past, with MSN, work with QQ this rule is slowly gone? There will be a vertical market, such as YY, such as unfamiliar street. But to think of their corresponding scene, YY is used in game voice chat, the Marine Corps, so if UC is born, also picked up this point of view, YY also have the opportunity to do? The unfamiliar street social strangers, but if unfamiliar street a few years ago was born, the result is better than Baidu HI, grand circle, NetEase bubble better, who knows?

3, new social products

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