in this world there are always so many people watching others make money with a good product, WeChat is the traditional operators and other social media have all four rumor. Although I do not do software development, but I really think to WeChat to get so much negative news what use, slander, suppress or jealousy? No matter how the final solution, I feel Chinese Internet development environment really need further purification and improvement. Of course, these are not what I should manage. What I want to say today is how WeChat is forced to adopt marketing development strategies under multiple pressures.
is the first commercial process of WeChat, although there are rumors that the industry before, WeChat will carry out some value-added services for friends, take the old road of QQ, or in LBS strange circle such as the extended Jiayuan, but these are rumors, and not the implementation of the specific schedule, but recent news the outflow, said WeChat had in three games for the inner purpose for the later charge do pioneer. Although WeChat has grown for two years, but as a commitment to ecosystem products, the two dormant period is not too long, so commercial, how to say, will be a little ahead of schedule. But it is helpless after the move, because now the operators are staring at WeChat, WeChat hopes to separate charges, and as a free product, do not make money but for the quantitative timing, who can bear. Now the mobile operators do not take action, does not mean that the future will not do so, instead of waiting for the verdict, it is better to take the initiative, it is the so-called micro channel Mobile Games youqingkeyuan. However, starting from hand travel also highlights WeChat’s frustration, after all, is not yet fully mature products, and now talk about money is really a bit hurt feelings.
second is the public platform finishing and rectification. Some time ago, WeChat large range of titles, all involving business information or text push each account has been spike, which makes some grassroots large back to liberation. But careful friends will surely see the purity of the public platform on WeChat’s surface, but in reality do not know what to do. Because micro-blog’s losses have proved excessive commercialization of Internet products is definitely a negative signal. Because of business, micro-blog has become the hub of advertising, because advertising, micro-blog’s original entertainment has ceased to exist. With the decline of micro-blog users’ activity, the marketing value of micro-blog itself has ceased to exist. All this WeChat look in the eye, so once you see the public platform and bad signs, WeChat team will certainly hold, rather wrong to kill three thousand, can not let go of a mentality to rectify and reform. This also achievements numerous grass roots, large tears rush phenomenon. Fortunately, the WeChat team later according to the nature of the account be not bad recovery treatment, it’s a deal, but this back and forth, we can find that WeChat is for the development of public platform and not much clear definition, it may want to do a APP development platform, but everything is not the real development plan effective.
finally is the construction of an ecosystem without a.