I dark horse: "RT Mart", "white bottom" signs of the scarlet letter can be seen in many people’s hometown. Its chairman, called the "discount bound Terry Gou" Huang Mingduan, will the modern retail supermarkets into the three or four line or five line city township. Data show that RT mart, about 70% of stores, is located in the 345 wire market.
41 years old, Huang Mingduan took over RT mart, began to build hypermarkets format. He once joked for "three noes" Entrepreneurship: no money, no manufacturers, no resources. Today, RT Mart has become China’s highest market share of supermarket chains for several years. Last year, in the retail format of hypermarkets, RT Mart ranked first in sales.
is the cause of the peak, in June last year, Huang Mingduan left the "supermarket" the king of the ring, in the sixty years of age to enter the electricity supplier. In January this year, RT mart’s B2C all category electricity supplier website "fly cattle Network" formally launched. At present, the monthly sales of fly cattle net is already close to 20 million yuan, and sales are expected to exceed 200 million yuan this year. This means that the "flying cattle Network" will become the first line in the mainland, the first year of sales on the 100 million electricity supplier enterprises.
in fact, two or three years ago, Huang Mingduan also knew nothing about the electricity supplier. According to public information, in 2011 he worked with Liu Qiangdong CEO, Jingdong and Jingdong investors Hillhouse capital Zhang Lei had exchanges. "To tell you the truth, I didn’t know much about the electricity supplier at that time, and I saw the loss of 1 billion 700 million yuan by Jingdong, so I found it very scary."
in the era of traditional enterprise, unprofitable enterprises were considered immoral. But in the Internet age, the evaluation standards of enterprises become more diverse, and no longer just heroes on profits. Regardless of the performance of outstanding enterprises in the economic returns, or those for several consecutive years of losses, in this era are likely to become a remarkable star, has even been incorporated into the rank of great enterprises, because they lead the direction of enterprise evolution.
in November 7th, at the sixteenth China Chain Conference held in Fuzhou, Huang Mingduan delivered a speech entitled "exploration and practice of full channel retailing". He said in his speech, "flying cattle network development is not smooth sailing," originally wanted to overtake the road, I did not expect to take the wrong road". But ginger or old hot, Huang Mingduan led the team quickly adjust, in a short time to complete the transition from physical retailers to electricity supplier people.
Huang Mingduan’s speech has the following main points:
1. to create a new electronic business platform is too difficult to enter, the cost is too high. If the entity industry to enter the electricity supplier, you can consider from the mobile Internet, O2O cut into, it will save time and effort.
2., a mature electricity supplier marketing should take into account social marketing, localization marketing, mobile marketing, personalized marketing, so the electricity supplier marketing is more like brand marketing, rather than channel marketing.
3. entities retail, do not take the electricity supplier as a strong enemy, but to make good use of each other