How do portals advertise their products

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CCTV news network has always been China’s political, economic and social vane, coupled with scarce resources and resources, only a short 30 minutes, so any minor changes will cause criticism. Some time ago, a larger coverage of CCTV produced "East African wild animal migration" documentary to the news broadcast, a puff too. Thus, the author looks at such phenomena in the Internet. The samples are portal information sites, including NetEase, Sohu, Tencent, and phoenix. For more information, so the information website, is mainly on the portal site in the picture advertising information, see the website is how to use the image ads, publicity of their products, and try to guess some Internet Co in the promotion of some strategies and methods of its own products.

A summary of the phenomenon of promoting self products on


Tencent, NetEase, Sohu, Phoenix, standing behind these sites are an Internet gangster, gangster products are very much, so, they will need to use the portal platform to promote their products. First look at the Tencent, often put the banner ads position for their own software publicity, mainly QQ input method, QQ mobile phone housekeeper, mobile phone QQ, QQ browser, etc.. The second is the NetEase, NetEase less with their own advertising resources to promote their products, but the NetEase in the promotion of the game, but after all the 80% NetEase spare no effort, income from NetEase gaming revenues, but the game’s development cycle longer, so we will see the pictures online ads are mostly occupied by the third party. Sohu’s competitive products are not many, only Sohu video is the company’s most valued a business, so the search site in the head of the picture ads, basically by the search video advertising occupation. Phoenix will use pictures advertising their own information products, Phoenix history, Phoenix military will often become the focus of advertising promotion column column.

A summary of the features of promoting self products on


was in 2011, according to media reports, Tencent has encountered different internal product departments to seize client resources, resulting in confusion in management. For example, QQ is a pop, the publicity or propaganda Tencent game products a Tencent software products, not a requirement, after the internal reform of Tencent, the implementation of a hierarchical, submit top submitted plans, product department, and then determine the level to promote the use of its platform, the higher the level, the right of priority in the promotion and efforts to promote greater. Therefore, it can be seen that while Tencent promotes its products, it is still defined as a platform for promotion rather than information media. Then, we look at the NetEase, according to the author’s observation, the number of NetEase for game products to promote their products, mainly through the small window and head home home video advertising, and advertising language are more intense and agitation, and this may be the NetEase user groups are more aggressive about. Self products promotion, Sohu is safe, "

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