1, fierce competition in the healthcare industry
is because the common network promotion effect is relatively slow, so the medical website promotion became popular. Usually this kind of website do the promotion of the core keywords in Shanghai love home before 3, sometimes even more competitive keywords, there will be 10 ranking, which leads to traffic has a great influence on the natural ranking. Although these rankings are marked ‘link’ or ‘promotion’, but I’m afraid the general people do not know what it means, even no attention, so this kind of ranking to seize a lot of traffic, especially the transformation of high flow.
The particularity of medical industry,
4, high weight platform intervention
5, website optimization efforts lack
may also be due to the medical industry.
2, swept away a lot of traffic bidding
believe that medical website promotion people have the experience, the optimization of this kind of website is relatively difficult, I also engaged in this work, through personal experience, that lead to medical website natural rankings difficult reason mainly has the following several aspects: < /p>
with the development of medical and health websites, websites, many powerful portals can also see a small business, they began to open medical advertising business, which will undoubtedly make the ordinary medical sites due to the weight of the poor, one disaster after another, so that the number of keywords for a slightly higher, ordinary website ranking is very difficult to go beyond them. In turn, these websites and cooperation platform, can often get a lot of high quality of the chain, or even get traffic. At the same time, the brand exposure rate has greatly increased.
with the increasing number of Chinese Internet users, the network has become one of the biggest potential market in various industries, the medical industry also attaches great importance to the market, especially in order to alleviate the patients waiting queue problems, the relevant departments of the state began to call the hospital side try to open online appointment channels this year, which virtually gave medical treatment the industry increase in confidence and power online promotion. And soon the medical industry in the network has formed a very fierce and cruel competition environment, in this environment, each extension staff is resorted to improve their website ranking exhaust all the skills, sometimes in order to combat competitors, even use some dirty hand at.
medical website promotion people should know that in 08 years, the year of love Shanghai CCTV exposure was some false medical information. It has brought no small impact to love Shanghai, love Shanghai so soon began to make adjustments, and certain restrictions on all aspects of the medical industry, such as bidding promotion that requires very detailed information issued by the business license etc.. In addition, some sensitive topics of the medical profession, love Shanghai is also strictly controlled, which is bound to affect the web site collected and ranking.