mobile video advertising
if she stopped to you, ask you to buy what appliances, what to buy clothes, you may be very reluctant to meet them, they don’t talk how to say these ads make you more natural to accept. Therefore, in the field of mobile Internet, video website temporarily is a very lucky website.
Q4 reported in 2012 Youku potatoes, Youku potatoes mobile terminal daily broadcast has exceeded 100 million mark, PPS chairman also said the video traffic over the PC side of the mobile terminal will. Such a large user groups, each big video website is to stimulate nerve, perhaps in the moment you think, these video sites will increase mobile advertising investment, the rapid implementation of the mobile terminal is realized process.
is affected by PC in the end of the long form video, video inside the mobile phone if the pre sowing advertisements directly ported to the mobile terminal and the user does not arouse too tough response. So most want to achieve the realization of video sites in the mobile terminal is not like other mobile Internet Co are trying to plug the app as an advertisement, finally to contemplate: how can let the user feel that advertising can naturally appear here? In fact, most people are not willing to see too many ads, especially some the service and user needs is not more relevant ads do not allow users to feel natural.
imagine, when you walk into a strange supermarket to buy some food when, suddenly to a shopping guide you to "preach", what do you think? If she was some new XX today and fresh vegetables, very delicious and healthy, you need me to take you take a look at it "" XX, XX, XX, which is today the most popular vegetables, you need to see you in such advertising may also improve your efficiency, it can also be accepted, even more close to the heart, saying, the supermarket and other services the supermarket service you will still feel really is not more than.
in the past year, the mobile Internet Chinese got high-speed development, but today there are still many Internet Co in the business model can not find the direction. China Internet Corporation are used first big users talk about profit, in contrast, due to the development of WIFI and 3G network of high-speed networks, mobile users of video website soon have been added at the end of last year, so it has been part of the video site to achieve mobile traffic change now.
Similar to the
and electricity supplier website, video website has been for years has served as a light burning occasionattempty role, through the recent network transmission of video website profit schedule, we can find that the profitability of the video sites have begun, never did not turn to, this may mean that the general direction of video profit has been established, profit just in time the problem, here I will talk about my views on the direction of video profit.
The viewing habits of According to