How to optimize the site title

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3> mixed positioning, both want to do and want to do this brand keywords the enterprise according to the focus, focused on what the corresponding keywords in relatively more important position.

The current site >

4, the title of the website

The particularity of

2, title words control

The author thinks that

Site Title Optimization object

often just contact Shanghai dragon friends in the site before the site title, not with the relevant data to conduct in-depth analysis later led to change the title, to be search engine punishment, this is basically every Shanghai dragon er the only way which must be passed, here the website title said miraculous, how should we optimize the website title in

1, understand the site location of

as the beginning of the article said that the title of the site is the core theme of the site, according to site location decisions, so in determining the site title before the analysis of basic positioning clear website is necessary.


site title is the soul of the website, it carries the core theme of the site, is the overall direction of the site, regardless of whether you admit, at least through the search engine is the title to judge the website localization, and minor changes will lead to the site title site right down to better reflect the site title in the search engine position.

1> website main keywords, keyword optimization if the website main keywords, then we put in important degree from left to right to display.

separator ?

Shanghai dragon will inevitably have many sites analysis (such as competitors), reading many will find the title of the site is every kind of strange and eccentric, some, some corny, now in the network or the main push of the "_", "", "-" and "|". In fact, no matter which is to meet the user experience on the line, the delimiter ranking is not directly affected.

site is located in the title title text between the tags in the web page code, such as webmaster nets Title: site title, according to the following optimization object,

on the words of the title and website weight are closely related, avoid less waste, not much of the situation, according to the website weight and keywords of the degree of competition and other aspects of decision, such as if the website page title to call of the title of the website have to weigh the words, for small and medium-sized enterprises 25 words (including symbol).

2> site of the flagship brand, many enterprises in order to expand the scope of marketing, to expand the business to the search engine, to build the brand website title, the nature of the website brand on the front (the title of the search engine is in order from left to right to judge the importance of the keywords).

3, the title of the website

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Olympics national lottery games likely to hit charities even harder

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 7 December 2003 | News  25 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. The National Council for Voluntary Organisations (NCVO), among other groups, was not pleased at this news. It responded by calling on the government to end the 12% lottery tax on every ticket.“The lottery funding of voluntary and community organisations doing vital work throughout the UK could decline sharply with the diversion of £1.5 billion lottery revenue to the Olympics,” said Stuart Etherington, Chief Executive of NCVO. “NCVO is calling on Government to minimise the damage caused to good causes by this plan by diverting the 12% tax on every National Lottery ticket worth £549 million per year to the good causes and lottery players.” “The Olympics lottery fund sets a worrying new precedent for future decisions about the distribution of Lottery funding. Wecontinue to hold by the principle that Lottery funds should be distributed by an independently appointed bodies which have the freedom to take final decisions on both funding priorities and specific projects after consultation.” National lottery games to raise funds for the proposed 2012 London Olympics could result in even more money being diverted from good causes and charities than was originally feared.The Olympics-themed lottery games could divert on average “59% of the estimated £750m income from new Olympic lottery games” from existing good causes, according to a document from lottery operator Camelot. If this proves correct, this would mean a loss of £64 million a year to good causes from 2005 to 2012.The Department for Culture, Media and Sport had originally estimated that the new lottery games would result in a 4% reduction in in proceeds from existing games. Advertisement Olympics national lottery games likely to hit charities even harderlast_img

BHF Shops enjoy record profit as sales rise 3.1%

first_imgBHF Shops enjoy record profit as sales rise 3.1%  26 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: British Heart Foundation Research / statistics Trading Advertisement British Heart Foundation (BHF) Shops have achieved their most profitable year of trading to date, with a profit of over £31 million in 2011-2012. This is an increase of £5 million over the year from 2010 to 2011.The record breaking year saw like-for-like sales rise by 3.1%.Nearly half of people shop in charity shops moreBHF Shops, the largest charity retailer, attribute the performance to its expansion plan which saw it grow by 5%, and of course to the current difficult economic climate faced by shoppers. Indeed, research commissioned last month by the charity from Online Market Researchers OnePoll confirms that 44% of people are now shopping in charity shops more than they were a few years ago. Over half (53%) attribute this to the good quality of items they find there at low prices, and 43% believe that charity shops fit their budget at the moment.However, one in three people (39%) are currently unsure about what to donate to charity shops with two thirds of people (70%) concerned that their items might not be good enough quality.BHF Retail Director, Mike Lucas, urged the pubic to keep donating items. He said: “After identifying that more people are shopping in charity shops but not necessarily feeling confident about donating, we want to send out a strong message that BHF Shops love the things you bring. Donations are vital to the success of our Stores – we’re keen to receive all saleable donations to help us continue our life saving work”.The BHF now has over 700 shops and 140 Furniture and Electrical Stores across England, Scotland and AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 1 May 2012 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving.last_img

Du Bois’ ‘BLACK RECONSTRUCTION’ and the lessons for today

first_imgBased on a talk given by WW Managing Editor LeiLani Dowell on Feb. 16.W.E.B. Du Bois’ “Black Reconstruction” is part of the effort that Black History Month engages in — the attempt to rectify the erasure and maligning of the lives and struggle of enslaved, formerly enslaved and immigrant Black people in the U.S. from the very founding of this country on stolen land.Du Bois was born in Great Barrington, Mass., in 1868. He studied at Fisk University, Humboldt University in Berlin, and Harvard, where he was the first African American to earn a doctorate. He became a professor of history, sociology and economics at Atlanta University in 1897. In 1931, he began the research and writing of “Black Reconstruction.”The book showcases a turn to Marxist analysis. Du Bois had visited the Soviet Union in 1928, and while he had some critiques he was also impressed by the emphasis on workers there.With “Black Reconstruction,” Du Bois was correcting the historical record. Almost all histories produced at that time either negated the Black role in the Civil War and Reconstruction, or defended the overthrow of Reconstruction as the fault of Black people.Du Bois’ book is also a plea for labor unity on the eve of the 1930’s Great Depression. He uses a specifically Marxist analysis to serve as an admonition. He writes, “The rebuilding, whether it comes now or a century later, will and must go back to the basic principles of Reconstruction … —Land, Light, and Leading for slaves black, brown, yellow and white, under a dictatorship of the proletariat.”Black workers, poor whites, plantersSo Du Bois begins his book with a chapter entitled “The Black Worker.” And with this title and this placement as the first chapter, Du Bois is laying the stakes. He wants his readers to know the importance of Black labor to the developing system of capitalism on a global scale.He writes: “Cotton grew so swiftly that … with this increase, walked economic revolution in a dozen different lines. … Black labor became the foundation stone not only of the Southern social structure, but of Northern manufacture and commerce, of the English factory system, of European commerce, of buying and selling on a worldwide scale; new cities were built on the results of black labor.”But if Black labor was foundational to the system, it is also foundational to the resistance as well. Du Bois states that “of all human development, ancient and modern, not the least singular and significant is the philosophy of life and action which slavery bred in the souls of black folk.”Next, Du Bois discusses the poor white of the South, whom he says was used as a “special police force” to create “an armed and commissioned camp to keep Negroes in slavery and to kill the black rebel.” How and why were poor whites able to be used this way?Well, Du Bois notes that “the new labor that came to the United States … was not willing, after it reached America, to regard itself as a permanent laboring class. … The more energetic and thrifty among the immigrants caught the prevalent [U.S.] American idea that here labor could become emancipated from the necessity of continuous toil and that an increasing proportion could join the class of exploiters.”It’s what Du Bois calls the American assumption, and what we might think of in today’s terms as the American Dream. In pursuit of the American Dream, these poor white workers in the South allied with the planter in the hopes of ultimately becoming one.In contrast, Du Bois notes that “the black worker was the ultimate exploited; … had neither wish nor power to escape from the labor status, in order to directly exploit other laborers, or indirectly, by alliance with capital, to share in their exploitation.”These divisions resulted in, according to Du Bois, two labor movements — one seeking the abolition of slavery, the other focused on bettering the condition of white workers. And each, Du Bois notes, either ignored or was unsympathetic to the other.The third of the cast of characters in the South is the planter. For the planter, slavery represented not just profits, but political power via the “three-fifths” compromise, which was “used not only to degrade Negroes in theory, but in practice to disenfranchise the white South.”Planters were desperately holding on to an outdated mode of production. Du Bois says that “slavery was the economic lag of the 16th century carried over into the 19th century and bringing by contrast and by friction moral lapses and political differences.”Harpers Ferry, cotton and warThis all came to a head in 1860, when the cotton crop reached an all-time high in production. A year previous, John Brown had led the raid at Harpers Ferry, and the threat of further social upheaval coupled with the greed of the planters forced a crisis. Beginning with South Carolina, Southern states began seceding. The Civil War had begun.Du Bois quotes Frederick Douglass, who said the war was begun “in the interests of slavery on both sides. The South was fighting to take slavery out of the Union, and the North fighting to keep it in the Union; the South fighting to get it beyond the limits of the United States Constitution, and the North fighting for the old guarantees;—both despising the Negro, both insulting the Negro.”Today, Lincoln is celebrated as the president who “freed the slaves.” But Lincoln was, in the beginning, intent on making clear that the war was not one of liberation for the millions of enslaved people. Lincoln even ordered Union troops to return enslaved people back to their “owners.” His motivation for war was to support the burgeoning Northern industrial system of capitalism, which needed a large geographical market and did not want to compete with seceded Southern states for international markets.But in what Du Bois calls “a general strike,” droves of enslaved Black people began leaving the plantations and arriving at the Union encampments. The South, it was believed, had the advantage in the war because its white laborers were freed up to fight, since enslaved labor would supply food and supplies to the troops.The enslaved, however, made excellent spies and saboteurs for the Union side. And once they had turned the war into a war of liberation, they would fight until the very end, even while enduring the racism and discrimination of the Northern troops.It wasn’t until the enslaved forced upon Lincoln the consciousness that this was, in fact, a war against slavery, and that, in fact, it would not be won by the Union unless the Union emancipated them, that Lincoln issued the Emancipation ­Proclamation.And so the period of Reconstruction begins, and Du Bois once again highlights the centrality of Black struggle. In an article that was the precursor to “Black Reconstruction,” entitled “Reconstruction and Its Benefits,” Du Bois writes: “How to train and treat these ex-slaves easily became a central problem of Reconstruction. … Three agencies undertook the solution of this problem … : (a) the Negro church, (b) the Negro school, and (c) the Freedmen’s Bureau.”Here, Du Bois highlights Black leadership and organization. A whole chapter in “Black Reconstruction” is dedicated to the founding of the public school in the South, which he attributes directly to the desire of Black people to learn and develop intellectually. But in addition, he notes the importance of the federal Freedman’s Bureau, which he calls “an attempt to establish a government guardianship over the Negroes and insure their economic and civil rights.”Its eventual rejection, and the eventual overthrow of Reconstruction as a whole, was, as Du Bois states, “chiefly because the new industry, the money-making financiers and organizers of a vast economic empire, hesitated at a government guardianship of labor and control of industry on a scale that might embarrass future freedom of exploitation.” Northern and Southern capital shook hands, and the federal government pulled its troops out of the South, leaving Black people defenseless, particularly in the face of Ku Klux Klan terror and violence.The Trump eraI’ve been trying hard to consider what “Black Reconstruction” means in the Trump era. Certainly the connection between the overthrow of Reconstruction and the need for the Black Lives Matter movement to challenge the continued legal and extralegal murders of Black people is obvious.Perhaps the “general strike” is one of the greatest lessons we can take. It is clear that voting the Lincoln/Johnson ticket did not result in the end of slavery. What ended it was the mass of enslaved people taking to the streets and withholding their labor.I’ve also been thinking about the retreat of the Northern army. And in some ways, I think we can see this election as the beginnings of a retreat of the government on the issue of democratic rights. I don’t think it’s overblown to say that anything is up for grabs right now, unless we resist.And I think that, rather than dismissing Trump and his crew as “evil,” “wrong” or “stupid,” Du Bois’s careful delineation of the motives of both sides of capital in the Reconstruction struggle encourages us to think about what this political moment says about the dead-end crisis of capitalism as a whole. Like then, the politicians of the two-party system, with different tactics, have one goal in mind — the preservation of the system of capitalism.There is also, of course, a lesson about working-class unity. Du Bois notes that it was precisely the failure of Black-white unity that led to the overthrow of Reconstruction. Class unity “failed to work,” according to Du Bois, “because the theory of race was supplemented by a carefully planned and slowly evolved method, which drove … a wedge between the black and white workers.”Du Bois recognized that working-class unity could have resulted in a real dictatorship of labor in the U.S., that there was serious revolutionary potential that was thwarted at the time by the machinations of the Southern planters and the Northern industrialists.We must continue struggling for unity, and we must realize that the capitalist ruling class inculcates and promotes the racism of whites to foment divisions that are custom-made to preserve capitalism and imperialism. And we must organize ourselves for the general strikes of the future, with a clear-headed understanding of the maneuverings, opportunism and outright lies used to preserve capitalism.Comrades and friends, we must study and we must fight. And we must continue the struggle for Black liberation, and for workers’ liberation, that was waged by Black folk and their collaborators during the Civil War and Reconstruction.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img

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